In a desperate attempt to survive increasing ocean heat waves due to climate change, some corals glow in vibrant color. The corals produce brightly colored chemicals in their flesh that act as a sunscreen. It is one of the most disturbingly spectacular sights in nature.

The Ocean Agency has partnered with Adobe and Pantone to initiate a global campaign using creativity to accelerate climate and ocean action. The Glowing Glowing Gone campaign’s cry: Let’s be the first generation to save an entire ecosystem.

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Our goal is to envision a digital solution that will enable people around the world to donate to reef restoration efforts and have a direct impact on our ocean’s wellbeing.